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Features

May 2008

Cover Story

Global Overhaul

 
Neeraj Rajpal, CIO at law firm Bryan Cave, realized his distributed communications network was architecturally challenged.

When Neeraj Rajpal, chief information officer of law firm Bryan Cave LLP, first realized the company's distributed communications infrastructure needed an overhaul, each of the firm's offices maintained its own telephony, application and messaging infrastructure. "It was definitely an administrative and support challenge," he says. "We had a number of disparate models of Avaya and Nortel products deployed globally. Maintaining all these systems was both difficult and costly."

In addition, Bryan Cave's computing architecture needed to be updated to ensure business continuity and disaster recovery. "When California was experiencing brownouts, we often lost entire offices," Rajpal remembers. "In the aftermath of September 11, our lawyers were worried about what might happen in the case of another serious disaster. In today's marketplace, downtime is simply not an option."

Bryan Cave represents a wide variety of business, financial, institutional and individual clients, including publicly held multinational corporations, large and midsized privately held companies, partnerships and emerging companies. Aided by extensive investments in technology, Bryan Cave's more than 1,000 lawyers and consulting professionals in 22 offices across the United States, the United Kingdom, Europe, the Middle East and Asia, serve clients' needs in the world's leading business and financial markets.

In addition to overcoming the challenges of its architecture, Bryan Cave was looking to embrace a new vision for unified communications. "Because of our emphasis on client focus, our employees often work out of their home offices, hotels and client locations," Rajpal explains. "We needed to better enable communication and collaboration between our employees anywhere, at any time."

Many Bryan Cave attorneys also wanted to receive voice mail on their desktops in the same way they already received e-mail and fax messages. A unified messaging solution would enable the attorneys to improve their responsiveness to clients.

"What most people don't initially consider is that the number one business application is still voice, people speaking to people."

Rajpal decided to implement a regional data center model. Data centers were built in Dayton, Ohio, and Dublin, Ireland, (with plans in place to add another data center in Hong Kong) to serve the needs of North American, European and Asian offices, respectively. The data centers were each built to offer services in four areas: data and applications, messaging, Internet access, and telephony, with service provisions for disaster recovery and business continuity.

Bryan Cave selected Cisco Systems to provide a complete unified communications solution. "We wanted to leverage one vendor with a mature, broad solution suite and a single support umbrella. We had extensive plans for how we wanted to build our infrastructure, and Cisco turned out to be a good fit for Bryan Cave," Rajpal says.

In each data center, the firm built a Cisco Unified Communications Manager and associated Cisco Unity clusters. Fidelus Technologies (a company specializing in global unified communications solutions for the legal market) assessed the environment and designed a unified communications solution to meet the key requirements of disaster avoidance, centralization, simplified management, interoffice communications continuity, mobility and enhanced productivity; it also laid the groundwork for Bryan Cave to expand feature sets without a complete redesign.

Cisco Unified Communications was leveraged by integrating Cisco Unity messaging technologies with Bryan Cave's e-mail platform within the regionalized data centers, replacing the traditional voice mail systems in each office. Like other Cisco Unified Communications customers, Bryan Cave was able to reduce costs by sharing a single platform and consolidating support and hardware resources among multiple sites.

While the users at Bryan Cave generally adapted quickly to the new communications and messaging systems, the decision to implement a consistent messaging retention policy posed some challenges. Previously, Bryan Cave had no policy regarding how long e-mail and voice-mail messages were retained. Many employees simply kept all their e-mail forever.

"This was a great opportunity to revisit the firm's e-mail and voice-mail retention policies," Rajpal says. "The firm decided on a 60-day retention policy throughout the company, and although we communicated these changes, modifications like these take time to accept. Users now seem to be adapting well."

A significant percentage of Bryan Cave attorneys work in locations other than a traditional office. Some practice in states without local Bryan Cave offices and work remotely all the time. Other attorneys simply prefer to work from home by day, and others opt to work at home in the evening rather than remain in the office into the night. Providing 24/7 access to voice and messaging services from any location was critical.

In the past, attorneys had to call into the voice-mail system frequently to check messages. Now, everything is at their fingertips, with all communications
(e-mail, faxes and voice mail) showing up in the e-mail client. Additionally, those who have a Cisco Unified IP phone in their homes can make and receive calls as if they were in the office.

Newer mobile devices allow playback of Cisco Unity voice messages straight from the device without users having to call into the system. "We've been waiting a long time for this feature, which has a clear impact on productivity and responsiveness," Rajpal says. Web clients, other desktop clients and enhanced mobile capabilities for more basic mobile phones are also part of the Cisco Unity solution, meaning Bryan Cave attorneys are always able to collaborate.

Several other new unified communications features benefit remote workers. The latest version of Cisco's Unified Communications Manager includes single number reach (SNR). This allows a user to program alternate numbers, such as a mobile or home phone number, to ring at the same time as an office line. When Bryan Cave attorneys use this feature, they no longer need to give out a mobile phone number, as the mobile device will ring simultaneously with the desk phone. To the caller, the attorney's location is completely transparent. With a single contact number, callers have to make fewer attempts to contact their attorney, which allows quicker decision making.

SNR also solves a message repository challenge. A common behavior of callers is to leave a message on the office voice-mail system before trying to contact the attorney on a mobile phone, then potentially having to leave a message there, as well. Not only does calling multiple numbers and leaving multiple messages waste a client's time, but the attorney has to retrieve messages from each location. Now, if the secondary or tertiary devices do not answer, the call is pulled back to the Cisco Unity system, thus eliminating the annoyance of receiving the same message in multiple locations.

"The technology industry spent over a decade provisioning applications for remote access," Rajpal explains. "Our attorneys have been able to access almost any application remotely for years. Whether the application is simple like e-mail or a more complex application that we publish leveraging the Citrix platform, we are able to provide our users with remote access to them.

"What most people don't initially consider is that the number one business application is still voice, people speaking to people. Even with all the effort that had been expended making the computing platform mobile, voice was the only application that tethered users to their offices," he adds.

By adopting elements of the Cisco Unified Communications system, including Cisco Unified Communications Manager and Cisco Unity, Rajpal says that this new era of location independence will not only have a positive impact on both internal and external communication, but also improve the quality of life for the firm's attorneys.

The changes Bryan Cave made through this migration were only the first step in the company's long-term plans. "Essentially, we are moving to an 'office in a box,' where an attorney can set up a home office with minimal support from IT staff. The work experience inside the office or in a remote location should be identical, while maintaining our strict security policies," Rajpal says. "We have overcome this remote-office challenge by piloting Cisco's ASA firewall device, which simply plugs into a cable modem or DSL connection and is preconfigured by our staff to provide a highly secure VPN tunnel into our infrastructure."

As the office-in-a-box concept is piloted, Bryan Cave is also planning to add additional capabilities to its unified communications solution. Rajpal is in the process of upgrading the foundation to Cisco Unified Communications Manager 6.0 and Cisco Unity 5.0 (from the current version 4.2) to take advantage of the new capabilities that will help better serve remote and mobile workers. In addition, the firm is in the early phases of evaluating Cisco Unified Presence and Cisco Unified Personal Communicator to give the company's employees a tool for communicating more easily while at home.

"Our employees would like one place where they can see their messages, see if the person who left the message is available, and then call or instant message them, no matter what device they are using at the time," Rajpal says.

By continuing to build on its existing foundation and rolling out more of the applications, Rajpal hopes to offer even more streamlined collaboration options for its attorneys.

By continuing to build on its existing foundation and rolling out more of the Cisco Unified Communications applications, Rajpal hopes to offer even more streamlined collaboration options for its attorneys. "We also see the office in a box as a way to rapidly deploy attorneys to new locations as our clients require a Bryan Cave presence," he says. "We can literally respond to a client requirement overnight if needed."

In recent years, Bryan Cave has been expanding quickly. "We've been in merger-and-acquisition mode for a number of years now. We have been bringing a number of new offices online, all over the world. In the past, this was always a huge challenge," Rajpal offers. "It often took between three and six months to get the communications infrastructure up and running, typically even longer in Asia." Trying to procure and configure the systems in each new office required a lengthy process, as well as extensive, costly travel of IT staff to each new location.

Since centralizing its infrastructure and deploying Cisco Unified Communications, Bryan Cave has been able to substantially reduce the amount of time it takes the firm to open a new office. "We recently opened new offices in Milan, Italy, and Hamburg, Germany," Rajpal says.

"While circuit provisioning still takes a fair amount of time, the installation and configuration of a data and voice service takes only a few weeks. Once it's up and running, we then manage and support the site from a single regional location. A centralized regional model makes it much easier for the IT staff to manage, and it significantly reduces travel costs for the firm."

In the end, Rajpal says the decision to employ such a radically new infrastructure will allow the company to deepen its relationships with its clients. A client will be able to work with the contact attorney when needed. Bryan Cave expects this capability to strengthen an already strong client loyalty.

About Cisco Systems

John Chambers
John Chambers

Founded in 1984 by a small group of computer scientists from Stanford University, Cisco Systems designs, manufactures and sells IP-based networking products and technologies. Headquartered in San Jose, Calif., the company has more than 63,050 employees worldwide, providing products and solutions in the company's core development areas of routing and switching, as well as in advanced technologies such as application networking, digital media, mobility, storage, unified communications, data centers, security, telepresence and video.

John Chambers is chairman and CEO of Cisco. Since January 1995, when he assumed the role of CEO, Chambers has grown the company from $1.2 billion in annual revenues to approximately $35 billion. In November 2006, he was named chairman of the board. Chambers joined Cisco in 1991 as senior vice president, worldwide sales and operations. Prior to joining Cisco, he spent eight years at Wang Laboratories and six years with IBM. He holds a law degree and Bachelor of Science/Bachelor of Arts degrees from West Virginia University. He also received a master's degree in business administration from Indiana University.

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