Viewpoint
The ABCs of ASPs
SaaS
Editor's Note: This Viewpoint
previously appeared in the May 2000 issue.
We've made a few selected edits.
Fifteen years ago, there was a small city in
northern California that had just a single
city employee-a city manager. City
government had no accounting staff,
wastewater treatment plant employees or road
maintenance crews. Instead, the city manager
contracted out all city services to the
private sector.
That community was at the vanguard of
what was called the government privatization
movement. Local governments all over the
country were investigating the use of
private-sector suppliers to provide services
that had always been done by public
employees.
The movement was prompted by two
dynamics-the inability of local governments
to keep raising taxes for the increasing
cost of essential services and the private
sector's interest in a huge, untapped
market. The discussion, shall we say, was
more than a little controversial.
Today, however, privatization of
government services is a common occurrence.
Along the way, local governments had to be
convinced that they were not outsourcing
services, and the public tax dollars they
represented, for inferior quality of
service. The private sector had to provide
assurances that its provision of services
would be at least as good, and generally
less expensive, than having public employees
do the same job.
IT managers face a similar choice today
in the form of
application service
software-as-a-service (ASP
SaaS) providers.
The motivating dynamics for the
ASP SaaS model are somewhat different
than they are for privatization. Driving the
trend will be the expected deepening
shortage of technical personnel, the need to
provide faster implementation of technology
solutions, anxiety over electronic commerce
opportunities, and the rapidly morphing
technology field, where new products and
processes pose training and budget dilemmas
for end-users.
So far, as Gartner Group analyst Ben
Pring is quoted as saying, "The jury is
still out." ASPs
SaaS providers, in other words, are new and
unproven. Yet, the economics of
ASPs
SaaS, as well as the potential value of such
services, are so compelling that the model
is creating a major shift in IT corporate
strategy.
ASPs SaaS
will mean big changes in the IT departments
of enterprises, as well. They will shift the
emphasis of enterprises away from IT
staffing and equipment and allow them to
focus on their core business activities.
Two issues are sure to rise to the top as
the ASP
SaaS model gains momentum: reliability and
security. Much like local governments and
privatization, end-users are going to have
to be convinced that they are not farming
out critical IT functions to undependable
vendors.
Paying attention to historical cycles is
often quite illuminating. Maybe this time,
the ASP, I mean the SaaS, model will be
successful.

kanderberg@comnews.com