Viewpoint
The new friend
Losing touch with a
long-time friend is difficult. You spend
time together almost daily, learning
strengths and weaknesses, tendencies and
possibilities. You call them by a pet name,
give them some friendly ribbing on occasion
when their flaws are exposed.
There were all those
trade shows we'd attend together, although
you were always on the other side of the
booth discussing benefits and features.
There were all those articles we
collaborated on over the years, helping
readers understand what made you tick and
why they should listen to you.
Of course, you could
pontificate on occasion, bombastic about
your capabilities. You had that gift of gab.
But sometimes it was just plain blarney, the
rantings of a carnival barker intent on
verbally bamboozling those who did not
understand your loquaciousness. Despite your
occasional sermons, however, you usually
came through when it mattered, delivering on
your promises, saving me a dollar or two,
and making our conversations enjoyable.

Now, you have been
replaced. Not that you are gone, just that
your place in my world has been minimized
since we first met. There is someone else
who now has my attention, and you are just
part of the conversation. So, while I do not
say goodbye, for you are still in my life, I
do recognize that a friend with more
possibilities has usurped your importance.
My friend of eight
years-voice over IP (aka, VoIP)-is now
taking a back seat to the next big thing in
voice communications-unified communications.
Two years ago, Cisco's John Chambers touted
the coming of unified communications as the
next great enterprise communications
revolution. Today, finally, unified
communications (UC) has replaced voice over
IP in the jargon of telephony vendors.
In fact, VoIP has become
just one function within the unified
communications universe, alongside other
messaging options-instant messaging, video,
e-mail, voice mail, short message services
and presence. And judging by the recent
VoiceCon show in Orlando, UC is about to
take off, as Chambers predicted, in
enterprise networks.
But do not despair just
yet, VoIP, because research shows that most
enterprises have yet to embrace you fully
but intend to do so over the next few years.
You still have friends out there, and those
who would like to get to know you better.
That UC trend might be real, but there are
miles to go before even your presence is
fully intertwined in enterprise voice
networks.
Surely, you will have to
share the attention with UC with many of
your future friends, but I understand UC
works well with others, so the partnership
should not be too much of a strain. It's
just that the conversations may start
referring to you as one of many other
acquantainces.
From my standpoint,
though, you will always hold a place dear to
my heart-and to my ears.

kanderberg@comnews.com